Bingo is now the most popular leisure activity in the UK for women between 20 and 25 years old.[1] The UK market has seen an influx in big brand names launching bingo games on their already established websites. Huge brand names such as Yahoo!, Virgin, AOL UK and most recently MSN UK are all now associated with the UK online bingo market.[2] Gala Bingo the biggest land based bingo operator in the UK is also now online.

Much of the information pertaining to the popularity of online bingo is speculatory, but one monitoring website asserts over £600 million is spent per year on online bingo tickets.[3] The market share of the industry leaders was also released, based on the value of bingo tickets and game prizes. It is estimated that the number one UK online bingo site, with 19% of the turnover market, is Sun Bingo. [4] This is followed by Gala Bingo (16%), Foxy Bingo (13%), Jackpot Joy (10%) and Mecca Bingo (7%).

In August 2008 Sun Bingo split from its software provider tombola with tombola deciding that they would operate under their own brand as a result of the split. Sun Bingo has now partnered with Gamesys for its software.

References

  1. ^ Gala Group Facts and Figures: Bingo
  2. ^ Interactive Gaming News: The Year of I-Bingo PDF file
  3. ^ UK Online Bingo Players Buy Over £600 Million Worth of Bingo Tickets per Year
  4. ^ Internet Bingo Statistics

 

 

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